4 March 2013

One and half century of Louis Vuitton

Louis Vuitton had noted that the HJ Cave Osilite trunk could possibly be quickly stacked and in 1858, Vuitton presented his flat-bottom trunks with trianon canvas, making them lightweight and airtight. Quickly thereafter, due to the continuing imitation of his look, in 1888, Vuitton produced the Damier Canvas pattern, which bore a logo design "marque L. Vuitton déposée", which become "L. Vuitton signed up hallmark".

In 1901, the Louis Vuitton Company presented the Steamer Bag, a smaller sized piece of travel luggage designed to be kept inside Vuitton luggage trunks.

By 1913, the Louis Vuitton Building opened on the Champs-Elysees. Soon after that, the Louis Vuitton Speedy bag was presented. In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the business.

During World War II, Louis Vuitton worked together with the Nazis throughout the German occupation of France. The French book Louis Vuitton, A French Saga by French reporter Stephanie Bonvicini and published by Paris-based Editions Fayard informs exactly how members of the Vuitton household actively assisted the puppet government led by Marshal Philippe Petain and enhanced their wide range from their company affairs with the Germans. The household established a factory dedicated to producing artifacts adorning Petain, consisting of more than 2,500 busts.

Responding to the book's release in 2004, a spokesman for business stated: "This is ancient history. When it was family-run and long before it became part of company, the book covers a period. We are diverse, tolerant and all the things a modern business ought to be."

Throughout this duration, Louis Vuitton included its leather into most of its items, ranging from little purses and pocketbooks to bigger pieces of luggage. In order to broaden its line, the company revamped its signature Monogram Canvas in 1959 to make it more supple, allowing it to be used for pocketbooks, handbags, and bags.

It is thought that in the 1920s, counterfeiting returned as a higher issue to continue on into the 21st century. In 1966, the Papillon was introduced, a cylindrical bag. A year later on, the label opened its first shops in Japan: in Tokyo and Osaka. In 1983, the company joined with America's Cup to form the Louis Vuitton Cup, an initial competitors for the yacht race.

Louis Vuitton later on expanded its presence in Asia with the opening of a store in Taipei, Taiwan in 1983 and Seoul, South Korea in 1984. In the following year, 1985, the Epi leather line was presented.

In 1997, Louis Vuitton made Marc Jacobs its Artistic Director. The graffiti read Louis Vuitton and, on particular bags, the name of the bag.

In 2004, Louis Vuitton celebrated its 150th anniversary. By 2005, Louis Vuitton reopened its store in Paris created by the American Architect Eric Carlson and launched the Speedy watch collection. In 2008, Louis Vuitton released the Damier Graphite canvas.
Bookmark this post:
StumpleUpon DiggIt! Del.icio.us Yahoo Reddit Google Twitter FaceBook


Post a Comment