30 July 2012
A celebrity trend gone wild: pressed juice
A healthy diet doesn’t come cheap, unless you’re fine and dandy existing on beans and rice 365 days a year or you have a beautiful garden full of kale and spinach. Snacking on chia seed pudding and coconut water makes sense for some people, but most of us don’t have the time or the extra funds to eat so clean.
Celebrities are all about eating clean, and the whole pressed juice trend that has been bombarding our cities and towns for the last year or so has a lot of people bouncing out of their Barre Method classes clutching some pretty pricey concoctions. What is it with pressed juice? What happened to the plain old juicing of the recent past? Are we doomed if we don’t drink it?
People used to think of Sunny Delight and Tang as healthy juices. Times have changed for the better and we moved on to Odwalla and invested in our very own juicers. How can you get any healthier than stuffing carrots, beets, and celery through your juicer at home and gulping down the magenta liquid that pours out? Sure it’s annoying to clean all that slimy pulp but it’s worth it. Your skin gets all glowy and your wallet doesn’t suffer.
Smoothie places like Jamba Juice feel so passé these days – celebs love being photographed with their hair thrown into a messy bun and their hands overflowing with coffee, cell phone, teeny fluffy dog, car keys, and whatever else makes their lives look hectic and busy, but you don’t really see them clutching a gigantic Jamba Juice. Too suburban maybe. Now their oh-so busy lives require pressed juice. They wax poetic about how amazing the stuff is – mainly so the rest of us will run out and buy one.
Supposedly pressed juice is raw, minimally processed, and holds more vitamins than normal juice. But really – how many vitamins die a quiet death at the hands of a plain old juicer? Is there a Vitamin C genocide going on that we don’t know about? Everyone from Nicole Richie to Demi Moore to the super trendy site Hello Giggles have talked up the trend, making it sound like sipping on kale and almond milk with your besties is something every single person should experience. What they leave out is that these magical juices can cost upwards of nine bucks a pop. To some that’s nothing. To a lot of us, the memory of four or five dollar juices is still fresh in our minds. Nine dollars? Admittedly it’s kind of ridiculous to think nothing of paying nine dollars for a glass of wine and getting irate when thinking of spending the same amount for something so miraculously healthy. But really – it’s a bunch of vegetables.
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