The man who 'made' Paris Hilton
The exploits of Paris Hilton -- on screen, on the red carpet and in the police blotter -- were once impossible to escape.
It got so bad that some publications instituted a Paris Hilton reporting ban.
But for the past couple of years, it seems, the once-ubiquitous starlet has all but disappeared.
Love her or hate her, there's no denying that Hilton is a shrewd self-promoter and brand marketer. Some say she transformed celebrity more than any other modern-day star.
So why the disappearing act? Is her retreat from the media by her own design or something more?
Jason Moore was Hilton's manager during her ascent to superstardom, but he split with the celebutante in 2009, about the time she stopped being a fixture in entertainment news.
While Moore says he can't comment on Hilton's career trajectory since he stopped engineering it, it's hard not to link Moore to Hilton's fame. (CNN's calls to Hilton's publicist were not returned.)
The phrase "famous for being famous" is practically synonymous with Paris Hilton, but Moore says that it took a lot of thought and work to produce a star like her.